About us

At CraftAura, we weave more than rugs—we weave stories of resilience, empowerment, and hope. Our mission is deeply rooted in the timeless craft of Afghan women artisans, whose unmatched skills and creativity endure despite immense adversity.

For decades, Afghanistan’s women have faced the silencing effects of war and oppression. Today, with opportunities for
education, work, and freedom stripped away, these women quietly rise through
their artistry. From within their homes, they create hand-knotted rugs that
transcend beauty—they are symbols of survival, hope, and defiance.

Each rug is a labor of love, imbued with untold stories of courage and perseverance. At CraftAura, we serve as the loom
connecting these artisans to the world. By introducing their creations to
global markets, we amplify their voices, honor their artistry, and ensure they
receive fair wages and the recognition they deserve.

Every CraftAura rug is a masterpiece—a seamless blend of Afghan tradition and contemporary design. By welcoming one
into your home, you’re not just enhancing your space with timeless elegance;
you’re supporting a movement to empower women, preserve cultural heritage, and
redefine sustainable luxury.

Our Vision

CraftAura envisions a world where handmade craftsmanship is celebrated, preserved, and seamlessly integrated into modern luxury. We strive to create a lasting impact by empowering women artisans, bridging cultures, and redefining handmade excellence.

Our Values

CraftAura is built on authenticity, ethical craftsmanship, and eco-friendly products, ensuring every piece reflects cultural heritage while embracing innovation. Through fair wages and responsible practices, we connect women artisans to global markets, transforming tradition into timeless elegance.